East Koast Brand was developed by Charles Patrick ORourke in the spirit of keeping it REAL... Charles has always marched to his own beat and done things the way he sees fit.. East Koast's goal is to inspire others to march to their own beat no matter what it is they do.. East Koast believe strongly that anything that the Mind can Conceive and Believe than it can most certainly Achieve it... East Koast wasn't started one day... East Koast has emerged out of years of battles and obstacles, but due to our "Beyond Relentless" mind set we have grown and come into our own and look forward to creating clothing for years to come... CONCEIVE...BELIEVE...ACHIEVE... "Quitings NOT An Option" East Koast Brand